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Why Brands Like Neutrogena And Old Spice Are Rushing To Build...

As people seek ad-free platforms like streaming services, brands are angling to meet the appetite for programming — but they must avoid navel-gazing...

5 E-Commerce Trends For 2021: What We Learned From The 2020...

The 2020 holiday shopping season (November through December) was one for the record books when it comes to its share of online spend in...

‘A Second Chance For Publishers’: How Future PLC Is Using First-Party...

Future PLC has spent the last nine months building its own proprietary tech stack to collect, streamline and scale the first-party data that it...

TikTok, Facebook, Snap, Pinterest And Twitch On Reinventing Shopping With Social...

When shoppers were pushed online by the global health crisis, the shops themselves had to follow. Social media apps then accelerated e-commerce products and...

Just Eat More Than Doubles Marketing Spend Amid ‘Exceptional’ Year

Just Eat increased its marketing spend by 158% in 2020 as it sought to capitalise on the growing popularity of food delivery driven by...

Gartner: How Is Digital Commerce Changing The Face Of Customer Experience?

There was a time when digital commerce meant static storefronts. Back then, if you were to purchase from a business, you’d almost definitely have...

5 B2B Marketing Trends To Address In 2021

B2B marketers must embrace the acceleration of digital, AI and automation, and customer-centricity. See how to stay competitive...

Access All Your Social Media Accounts With A Single Click

Life will be easier and fairer if only you take a step towards their realization. This is achieved by grasping every opportunity to become...

Google Chrome Scales Adblocking Impact To Publishers

Back in May, on the Chromium Blog, Google announced plans that the company was planning to make important changes in the way its Chrome...

Taboola Is Joining The SPAC Craze With Plans To Go Public

Content recommendation engine Taboola is planning to go public later this year, making it the latest company to take advantage of a white-hot trend...

Does Brad Pitt Still Sell Watches?

The days of flying celebrities around the world for gigantic events may be over, but brands are pivoting to more strategic uses of all...

Popeyes Finds Bigger Fish To Fry—Literally—With Newest Menu Addition

With hopes it skyrockets to popularity like its chicken sandwich...

Tips For Choosing The Right Items Through Online Shopping

Millions of dollars are spent daily by online shoppers who are transacting with several business online stores. These transactions are quite enormous, and they...

Effective Marketing Strategies For Accounting Firms

Acquiring leads, making sales, and convincing clients can be one challenging job many people fear getting involved in. however, without marketing, there would be...

Your Key to Success: Self-Employment

Do you dream of being self-employed? Self-employment is not a bed of roses, but it will achieve a daily bed of roses for you...

Motel 6 And Home Depot Drop Ad Agency After Its Founder...

Stan Richards, the 87-year-old founder of the Richards Group, criticized the diversity of a proposed Motel 6 ad and commented on white supremacists...

Brands Can Benefit From Partnering With Influencers Who Are Outspoken On...

Though this wasn’t always the case...

How McDonald’s Is Returning Marketing To A ‘Growth Pillar’

McDonald’s is promising to put purpose at the heart of its new marketing strategy as it looks to maximise investment and focus on loyalty...

Pepsi Taps Desus And Mero For Holiday Push Supporting New York...

The Bodega Boys hosts bring levity to a regional marketing effort that still recognizes the personal and economic loss impacting the city at the...

Lessons From The Last Crash: Which Brands Will Be Undercut In...

Airbnb was founded in August 2008. Groupon was incorporated in November 2008. WhatsApp was founded two months later, and Uber was founded two months...

Green Is The New Black: What Sustainable Brands Look Like Heading...

2020 has been a year of many important conversations and the environment is top of the list. This year, 66% of Raconteur readers noted...

Is Your Transformation Strategy Really A Strategy?

As you move from defining a strategy into planning and execution, if 95% of employees don’t know where you’re going, there’s a 100% chance...

Benefits of Business Text Messaging

According to facts and statistics, approximately 76% of consumers said they received a text message from a business. What's your business doing about such...

How The World’s Biggest Businesses Are Using Their Websites To Communicate...

In today’s digitally driven world, a corporation’s website is crucial. It serves as a business’ first point of contact with consumers, potential investors and...

Publishing’s Next Big Trend: “Monetizing The Individual”

Substack has been in the news lately as many journalists have left full-time positions to start their own newsletter on the platform. The most...

How Purpose Drives Marketing And CX Strategy At The University of...

Gone are the days when price and product alone dictated what consumers bought and where they bought it from. What brands say and do...

‘We Have The Capability’: How The Coronavirus Crisis Has Accelerated Advertising’s...

For years, marketers and agency execs have bemoaned some of the dated processes of the industry. Ask anyone what they would change and you’d...

KFC Drops ‘Finger Lickin” Slogan Around The Globe As Hygiene Concerns...

KFC is pausing the use of its long-running "It's Finger Lickin' Good" slogan in marketing and advertising materials as hygiene concerns related to the...

How Connected TV Measurement Proves Its Performance Marketing Potential

Proper measurement on CTV not only shows its value over linear TV advertising, it showcases its performance marketing bonafides...

Five Ways Marketers Can Leverage Personalisation – Without Violating Privacy

In today’s digital-first marketplace, personalising the customer journey matters more than ever. As personalised marketing tools become increasingly intelligent, companies gain unparalleled insight into...
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