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Finding Advertising ‘Antithetical’ To Its Mission, Snopes Is Banking On A...

Fact-checking site Snopes is hoping to transition away from its dependence on advertising. So it is asking its supporters to help the brand grow...

Facebook Quietly Bought A Startup To Bring Live Video Shopping To...

While Packagd is a relatively small company, the acquisition indicates where Facebook is focusing its attention heading into 2020. Shoppable features and e-commerce continue...

6 Of The Best Social Listening Tools For 2020

In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s thoughts are...

Why Brands Need To Think Small When Personalising Customer Experience

Despite their best intentions, knowing how to use all the insights about customers available to them to build a better understanding of what they...

Brewdog’s ‘Sober As A Motherfu’ Ad Banned

BrewDog has had an outdoor campaign for its non-alcoholic beer Punk AF banned for alluding to a swearword. The outdoor poster ad, which was...

How Brand Partners Tapped Into Star Wars: The Rise Of Skywalker

As Star Wars: The Rise of Skywalker, the ninth movie in the mainline franchise hits cinemas, The Drum explores the brand partnerships created by Disney's...

The Next Decade Of Data: How Financial Services Brands Can Use...

Few industry sectors are as competitive and as subject to technological disruption as financial services. From big banks to upstart fintech firms, the pressure...

You See Pepsi, I See Coke: New Tricks For Product Placement

First came product placement. In exchange for a payment, whether in cash, supplies or services, a TV show or a film would prominently display...

Rubicon Project And Telaria Are Merging To Scale Connected Tv Advertising

Two publicly traded ad-tech companies are combining to push deeper into video advertising. Los Angeles-based Rubicon Project and New York-based Telaria have agreed to...

Media Moments 2019 Report: The Key Events That Have Shaped Publishing...

From key business mergers to our changing relationships with platforms and shifting perceptions around data privacy, this report explores how 2019’s defining moments have...

6 New Year’s Resolutions For Advertisers In 2020

As we lookahead to the New Year, several big trends will continue shaping how advertisers engage and influence people. Among them, the explosion of...

Rubicon And Telaria Merge To Create ‘The Trade Desk Of The...

While some industries are winding down toward the end of the year, ad tech consolidation is showing no signs of a let up. On...

Campaign Trail: LVMH Label Loewe Defies Christmas Cliches In Quirky Holiday...

Blending stop-motion animation and live action shots, Spanish luxury fashion label Loewe designed a fantastical — yet odd — world of ornate rooms and...

With An Eye On CTV (And Google), Ad Tech Firms Rubicon...

In the latest ad tech merger, Rubicon Project and Telaria have agreed to combine, the firms announced Thursday. In a stock-for-stock deal, the companies plan...

Gartner: Four In Five Marketers Will Abandon Personalisation Projects By 2025

Are your personalised marketing efforts going to waste? Campaigns not hitting the spot? If so, you’re not alone – and according to the latest...

What Is Context Marketing?

From televisions to mobile phones, from advertising billboards to signs on city buses, it’s nearly impossible to avoid the advertising and marketing content all...

Facebook Rolls Out Updates To Its App Dashboard, Giving Developers More...

Facebook on Tuesday announced new tools in the App Dashboard to help streamline the app review process for developers. The updates will enable app developers...

How High Quality Data Can Either Be The Holy Grail Or...

Marketers today are navigating in an era of ongoing technological disruption. Digital transformation and the influx of smart technologies have evolved customer expectations and...

Tesco V Carlsberg: Vote For The Best Marketing Campaign Of 2019

Just Tesco and Carlsberg remain in the battle to be crowned the best marketing campaign of 2019. From a shortlist of 16, we’re down...

Pandora Develops Voice Ads That Talk Back: ‘We Need To Give...

Streaming platform Pandora has developed an ad format that consumers can talk back to. However, the company’s vice president of ad innovation strategy is cognizant...

The 10 Most Important Features Facebook Rolled Out In 2019

Amid all of the controversy Facebook had to deal with in 2019, the social network found time to release some fairly significant features and...

Netflix Is Ad Free, But It Isn’t Brand Free

Tide Pod shout-outs onscreen. Flirtatious exchanges with companies on Twitter. Netflix may not run ads, but it has become a coveted marketing platform. Netflix...

Target Opens Wonderland, A Massive Pop-Up In New York, To Spur...

Oversize tinsel shimmers at the entrance, the subtle swish of the giant metallic streamers welcoming you into a space ribboned with resplendent red-and-white candy...

How To Incorporate Editorial Analytics Into Your Media Organization

Ten-hut! It is clear as the sun rises that the battle for readers’ attention is fierce and continues to gather momentum. Forging on without reliable...

Where Executives Are Placing Their Biggest Bets In 2020

Change is constant, but guess what? The same can be said about choice. Amid a rapidly transforming business landscape, company leaders have to continually...

No Longer Under Buzzfeed, The Try Guys Are Building An Independent...

The four-person entertainment group The Try Guys has grown from a video series owned by BuzzFeed to its own independent company that sells merch,...

Experiential Hospitality: Guests Check In But Will Brands Overstay Their Welcome?

With interest in experiential marketing showing no signs of waning, marketers this year kicked their efforts up a notch by extending the idea of...

Is It Time To Say Good-Bye To The CMO Role Or...

The chief marketing officer role has had quite a ride this year, with many brands falling in — and out — of love with...

Instagram And Facebook Introduce Features To Combat Fake News And Bullying

Instagram and Facebook have announced the introduction of new features to help combat fake news and bullying. In 2019, Instagram introduced a feature that filtered...

First Choice Abandons All-Inclusive Positioning To Make It ‘More Relevant’

First Choice is abandoning its all-inclusive positioning in favour of a focus on price in order to make the brand ‘more relevant’ The brand...
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