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How Purpose Drives Marketing And CX Strategy At The University of...

Gone are the days when price and product alone dictated what consumers bought and where they bought it from. What brands say and do...

‘We Have The Capability’: How The Coronavirus Crisis Has Accelerated Advertising’s...

For years, marketers and agency execs have bemoaned some of the dated processes of the industry. Ask anyone what they would change and you’d...

KFC Drops ‘Finger Lickin” Slogan Around The Globe As Hygiene Concerns...

KFC is pausing the use of its long-running "It's Finger Lickin' Good" slogan in marketing and advertising materials as hygiene concerns related to the...

How Connected TV Measurement Proves Its Performance Marketing Potential

Proper measurement on CTV not only shows its value over linear TV advertising, it showcases its performance marketing bonafides...

Five Ways Marketers Can Leverage Personalisation – Without Violating Privacy

In today’s digital-first marketplace, personalising the customer journey matters more than ever. As personalised marketing tools become increasingly intelligent, companies gain unparalleled insight into...

‘We Have Kept Some Powder Dry’: Unilever To Invest Heavily In...

Unilever cut brand and marketing spend in the first half as coronavirus restrictions hit, but as lockdowns ease it is planning to “invest heavily”...

B2B Marketing During Covid-19: 8 Transformations To Stay Ahead

What do business-to-business companies need to do to survive within the current climate. eMarketer B2B analyst Jillian Ryan offers these eight solutions....

Behind Crayola’s Continued Push For More Inclusion In Its Products

As the issue of race in America remains at the forefront of the national conversation, brands are increasingly under the microscope on how they...

All The Companies Quitting Facebook

A boycott of advertisers on social media is gaining momentum, and Facebook is the primary target. Marketers are expressing unease with how it handles...

As Civil Rights Groups Ask Marketers To Boycott Facebook, Outdoor Brands...

Today, The North Face and REI announced they will halt all activity and U.S. paid advertising on Facebook and Instagram for the month of...

The Publisher’s Guide To eCommerce: Case Studies

What’s New in Publishing is proud to present The Publisher’s Guide to eCommerce: Case Studies; a special Deep Dive report sponsored by Sovrn and...

Through COVID-19, Leading Brands Have Found Their Purpose

The COVID-19 pandemic has redefined the meaning of brand purpose. Organizations, once focused on differentiating their philosophies and products, are now uniting in an...

‘A Heavy Hitter’: How Kevin Mayer Gives TikTok An Aggressive Leader...

Kevin Mayer has already put TikTok’s business in a better position. After news broke that the longtime Disney executive had been appointed CEO of...

Marketing & Design: How To Market Your Small Business Effectively

Not sure what type of marketing your type of business should be doing? We can help. We'll meet with you one-on-one to take a...

Campaign Trail: Rothy’s Weaves Sustainability Into Luxury’s Evolving Definition

Creative from the DTC brand that upcycles plastic water bottles into shoes examines how luxury increasingly centers on consumers expressing their values through style...

Starbucks To Rev Up Marketing As US Stores Gradually Reopen

Starbucks' plan to boost marketing activity in the U.S. is one of the first signs that the chain is ready to reverse course after...

‘It’s Not As Exciting As Other Jobs’: The Child’s View Of...

For many ad industry staffers, the coronavirus-forced lockdown hasn’t just been about adjusting to the quirks of remote work, but also having to suddenly...

How Micro-Influencers Can Become Integral To Impactful Marketing Campaigns

The influencer marketing industry has been subject to great scrutiny in recent years with concerns about trust, transparency and authenticity looming over brands and...

Marketers With Children At Home Feel The Pressure Amid Coronavirus Crisis

Marketers who have children under 16 at home due to the nationwide lockdown are struggling to be as effective at work as their counterparts...

Finding Advertising ‘Antithetical’ To Its Mission, Snopes Is Banking On A...

Fact-checking site Snopes is hoping to transition away from its dependence on advertising. So it is asking its supporters to help the brand grow...

Facebook Quietly Bought A Startup To Bring Live Video Shopping To...

While Packagd is a relatively small company, the acquisition indicates where Facebook is focusing its attention heading into 2020. Shoppable features and e-commerce continue...

6 Of The Best Social Listening Tools For 2020

In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s thoughts are...

Why Brands Need To Think Small When Personalising Customer Experience

Despite their best intentions, knowing how to use all the insights about customers available to them to build a better understanding of what they...

Brewdog’s ‘Sober As A Motherfu’ Ad Banned

BrewDog has had an outdoor campaign for its non-alcoholic beer Punk AF banned for alluding to a swearword. The outdoor poster ad, which was...

How Brand Partners Tapped Into Star Wars: The Rise Of Skywalker

As Star Wars: The Rise of Skywalker, the ninth movie in the mainline franchise hits cinemas, The Drum explores the brand partnerships created by Disney's...

The Next Decade Of Data: How Financial Services Brands Can Use...

Few industry sectors are as competitive and as subject to technological disruption as financial services. From big banks to upstart fintech firms, the pressure...

You See Pepsi, I See Coke: New Tricks For Product Placement

First came product placement. In exchange for a payment, whether in cash, supplies or services, a TV show or a film would prominently display...

Rubicon Project And Telaria Are Merging To Scale Connected Tv Advertising

Two publicly traded ad-tech companies are combining to push deeper into video advertising. Los Angeles-based Rubicon Project and New York-based Telaria have agreed to...

Media Moments 2019 Report: The Key Events That Have Shaped Publishing...

From key business mergers to our changing relationships with platforms and shifting perceptions around data privacy, this report explores how 2019’s defining moments have...

6 New Year’s Resolutions For Advertisers In 2020

As we lookahead to the New Year, several big trends will continue shaping how advertisers engage and influence people. Among them, the explosion of...
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