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3 Big B2B Content Marketing Mistakes—And What You Should Do Instead

Data centers are not sexy. The same goes for cloud computing, DevOps, and virtualization. But these topics are some of the core parts of...

Professional Ballerina Turned Harte Hanks Chief Strategist Delves Into Human Behavior

Harte Hanks named Gretchen Ramsey senior vice president and the agency’s first chief strategy officer in July after she came on board from Omnicom...

Online Ad Market Faces Investigation Over Competition Concerns

The Cairncross Review into the future of the UK news industry has called on the Competition and Markets Authority to investigate the efficiency of...

New KPIs Required To Unlock The True Value Of Content Marketing...

Content campaigns have become an increasingly important part of the marketing mix over the last few years as brands strive to reach cynical, media...

Top Branding Agencies In Berlin With Great Portfolios

If you want your brand or product to stand out from the crowd, do not hesitate to ask for support from a branding agency...

Reflect Digital Joins Free Partners To Provide Marketing Services For The...

Reflect Digital, part of the Lab Group of agencies, has announced it is partnering with the London-based brand and communications agency, Free Partners (Free)...

How To Market Travel In A Post-COVID-19 Marketplace

Travel and tourism have been hit harder than just about any other sector by the coronavirus pandemic, which means it will need to market...

How Covid-19 Has Propelled Brands Into The Era Of ‘Talent Marketing’

Coronavirus has slowed down the pace of the world but it has accelerated the growth of our social media habits to the point some...

Westwin Offers Response Strategies For Post-COVID-19 Business Challenges

Westwin, a leading tech-driven cross-border marketing company, was invited to join a webinar recently to share insights about consumer behaviors in the post-COVID-19 world...

How In-Store Media Can Help You To Engage Shoppers In The...

The COVID 19 global pandemic has drastically altered not only consumer behaviour, but also the wider retail landscape. While retail overall is facing a...

HR-Tech Startup, iXceed Forays Into Digital Marketing Services

HR-Tech startup, iXceed, on Thursday said it is now expanding its portfolio services by offering digital marketing in tandem with the clients’ demands. Digital...

20 Ways To Speed Up Your Website And Improve Conversion In...

In fact, 47% of consumers expect websites to load in two seconds or less. And 40% will abandon a page that takes three or...

Testing For Developers: Correctly Using Behavioral Science Design Methodology

When you’re developing products or designing user experiences, wouldn’t it be great to know what works and what doesn’t before you commit resources? Using...

14 Inspiring Popup Design Examples To Help Grow Your Online Business

And while we’re sure the word “popup” brings some lousy user experiences to mind, don’t let a few annoying apples spoil the bunch. Popups...

What Marketers Can Learn From Freelancers About Working Remotely

Hello? Who just joined? Everyone? Oh right. You, too, have now been working from home for a prolonged period of time. If you’re coming...

Dell Takes On TED-Like Marketing Approach To Explore The Ways Employees...

Dell Technologies introduced a marketing approach on Monday that focuses on content and a TED-like format as more people work from home. The idea...

Facebook Adds ‘Care’ Emojis To Support Users

Trying to help affection-starved users cope during the ongoing health crisis, Facebook is adding what it calls “Care” emojis to Messenger and its flagship...

Customers Still Need You: Here’s How to Start Your Online Business...

A lot of small business owners are feeling immense pressure right now. With everyone at home to help curb the current global pandemic, many...

Why Your Business Can’t Escape Marketing Automation

If CMOs thought they had a lot on their plate last year, 2019 probably feels like a nightmare by comparison. Marketing’s complexity is multiplying...

How To Write An Agency Brief Document For Marketing

Formulating your thoughts and ideas is hard at the best of times, and it gets even harder when working with concepts you aren’t a...

How To Add The Christmas Spirit To Your Social Media Campaigns

Ensuring shoppers find inspiration during the busy festive period isn't magic; however, as many businesses turn to social media channels to get the get...

Are Marketers Right To Turn Their Backs On Personalisation?

Four in five marketers are reportedly planning to stop investing in personalisation. Are they right?...

How To Use Personalization And Automation For Small Business Growth

New technologies are radically changing the way businesses interact with customers. As a result, customer expectations are constantly changing. Businesses should innovate and evolve...

Marketers Need An Easier Way To Optimize Landing Pages [Introducing Smart...

The received wisdom is that you should A/B test and optimize until you’re converting as many visitors as possible. For years, you’ve been told...

The Five Trends Defining SEO And Content Marketing Careers

Conductor has collected and analyzed UK salary and jobs data by title and city to help marketers understand what to expect from employers, and...

How AI Can Drive Better Travel Customer Interactions

The travel industry is no stranger to using artificial intelligence. For example, travel chatbots that learn customers preferences, personalise travel recommendations and simplify bookings...

How An Infinite Mind Can Revolutionise Your Business

For all too many firms, planning is related to short-term goals. Satisfying shareholders, pleasing the chief executive or even meeting the demands of a...

The Top 20 Performance Marketing Strategies For 2020

The new year is a time to start fresh—it’s a time to reflect on the previous year and take note of things to improve...

Pantone Is Feeling ‘Classic Blue’ For The Next Year

It is basically known that Classic Blue has been chosen to represent the first year of the twenties. Besides the other facts Pantone was...

Lidl Puts Dentsu X On Alert With Social Media Review

Lidl will launch a social media agency review in the new year as the supermarket "looks to explore new multichannel support". The review is...
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