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Why Your Business Can’t Escape Marketing Automation

If CMOs thought they had a lot on their plate last year, 2019 probably feels like a nightmare by comparison. Marketing’s complexity is multiplying...

How To Write An Agency Brief Document For Marketing

Formulating your thoughts and ideas is hard at the best of times, and it gets even harder when working with concepts you aren’t a...

How To Add The Christmas Spirit To Your Social Media Campaigns

Ensuring shoppers find inspiration during the busy festive period isn't magic; however, as many businesses turn to social media channels to get the get...

Are Marketers Right To Turn Their Backs On Personalisation?

Four in five marketers are reportedly planning to stop investing in personalisation. Are they right?...

How To Use Personalization And Automation For Small Business Growth

New technologies are radically changing the way businesses interact with customers. As a result, customer expectations are constantly changing. Businesses should innovate and evolve...

Marketers Need An Easier Way To Optimize Landing Pages [Introducing Smart...

The received wisdom is that you should A/B test and optimize until you’re converting as many visitors as possible. For years, you’ve been told...

The Five Trends Defining SEO And Content Marketing Careers

Conductor has collected and analyzed UK salary and jobs data by title and city to help marketers understand what to expect from employers, and...

How AI Can Drive Better Travel Customer Interactions

The travel industry is no stranger to using artificial intelligence. For example, travel chatbots that learn customers preferences, personalise travel recommendations and simplify bookings...

How An Infinite Mind Can Revolutionise Your Business

For all too many firms, planning is related to short-term goals. Satisfying shareholders, pleasing the chief executive or even meeting the demands of a...

The Top 20 Performance Marketing Strategies For 2020

The new year is a time to start fresh—it’s a time to reflect on the previous year and take note of things to improve...

Pantone Is Feeling ‘Classic Blue’ For The Next Year

It is basically known that Classic Blue has been chosen to represent the first year of the twenties. Besides the other facts Pantone was...

Lidl Puts Dentsu X On Alert With Social Media Review

Lidl will launch a social media agency review in the new year as the supermarket "looks to explore new multichannel support". The review is...

Prime Power: How Amazon Squeezes The Businesses Behind Its Store

Amazon has transformed the small miracle of each delivery into an expectation of modern life. No car, no shopping list — no planning —...

A Step-By-Step Guide To Increasing Revenue At Every Stage In Your...

Last year, ecommerce accounted for 10 percent of retail sales in the U.S., according to Statista. By 2021, it’s expected to rise to nearly...

4 Power Plays For Driving Qualified Google Traffic (Even When No...

This is bad news when you’re on the hook to deliver a high-performing landing page for a new product or service. If no one...

How R/GA’s Twitter Account Became The Best Follow In Marketing

Marketers love to talk about being leaders, but on social media, brands are usually two steps behind. They’re on Twitter because everyone says they’re...

How a Complete Influencer Content Strategy Can Drive Performance

Putting the proper resources behind a multilevel, multiplatform influencer campaign can yield impressive results. Here’s how...

Adtech In 2020

2019 has been a turbulent year in adtech: At the time of writing Facebook is staring down four separate antitrust investigations, Apple is polishing...

Best Digital Marketing Agency Ad Campaigns For Your Inspiration

Gone are the days of advertising in newspapers and magazines. Businesses have now moved their campaigns to the online world, and why wouldn’t they?...

Creative Works: The 20 Most Viewed Ads Of 2019

Thousands of ads are uploaded to The Drum's Creative Works platform each year, a sign of the immense amount of competition brands now face...

It’s All Coming Back To Us Now With Instagram Shopping Featuring...

Instagram Shopping just recreated Celine Dion’s 1996 classic, “It’s All Coming Back to Me Now” as a video...

Marketers Warn They Could Be ‘Priced Out’ Of Facebook Advertising

The growing cost of advertising on Facebook has become a concern, marketers have reported, with cost per mille almost doubling on the platform...

Somany Ceramics Plans To Create A Distinct Identity, Strengthen Roots Of...

Minal Somany on how she plans to strengthen the roots of brand Somany...

How To Interpret And Use Clickmaps To Improve Your Website’s UX

Website clickmaps can offer all kinds of valuable information about your website and the people visiting it. Among other things...

Optimize For Speed With Performance Edge

Performance Edge for Optimizely Web is now generally available. This is a giant leap forward in experiment performance. The new product makes experiments run faster by...

4 Lessons We Learned In 2019 (And How Marketers Can Apply...

Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause. Now’s the time to reflect on...

5 Stock Photo Sites That Will Make Your Content More Inclusive...

ome stock photos are bad. Some stock photos are good. Most are bland, by design. But there’s also a weird subsection of stock imagery...

Facebook Will Run Its First Super Bowl Ad

Facebook has revealed that it is set to run its first Super Bowl ad. The 60-second ad, planned for Super Bowl LIV, will be...

Ask A Content Strategist: When Should I Use Gated Content?

After a hiatus, Ask a Content Strategist is back by semi-popular demand. I’m like Season 8 of Scrubs! You’re not overly excited, but you’re...

How Brands Are Injecting Creativity Into Digital

Digital channels are often looked upon as a world of metrics and short-term thinking, but there are opportunities for brands to be creative if...
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