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International Media Consumption Report 2021: Is There A New Normal?

The Covid-19 pandemic has upended the global media industry. Among other things it has shut down cinemas and caused entertainment giants to invest more...

The B2B Trends Marketers Can Count On For The Next Decade

Marketers always want to know "what will change?" But Amazon boss Jeff Bezos says a more important question is: "what won't change?" Why does...

Digital Marketing Ideas For Easter To Boost Your Sales

A holiday like this gives you a chance to leverage your marketing and gear your efforts towards offers and promotions that can run during...

Future Of Digital: The Future of PR Is Numbers Driven

In the past, the majority of Digital PR reporting has been focused around the number of links and their average Domain Authority, but hasn’t...

How To Leave A Lasting Impression With Great Video Marketing

Did you know that video ads are the #1 way consumers are discovering the brands that they later purchase from? With viewers remembering an...

How Videos Can Increase Your Conversion Rate

Is your high-quality video content on your website driving traffic but not conversions? If your answer is yes, you’re not alone – this is...

What Did You Learn From The 2020 Holiday Sales?

That 2020 was a tough year is stating the obvious, however this eventful year did provide marketers with an opportunity to recalibrate their playbook...

Better Experiences Hold The Key To Stronger Customer Retention In 2021

Marketing departments have tended to over-index customer acquisition at the expense of retention in recent years. This is leading to a reappraisal that means,...

The Easy Way To Build An Email List As A Beginner

Communicating with your customers and potential ones is an effective way of building your business cheaply and easily. Emailing your customers has been considered...

Essentiality Of Digital Skills And Importance Of The Online Presence

In the present age of technological advancement, the majority of activities carried out are done on the internet, while businesses and individuals have moved...

Brand Management Belongs To Everyone, Not Just Your Marketing Team

Brands have a profound impact on society and culture. The movements we champion, the people we promote, and the campaigns we launch – all...

Professional Ballerina Turned Harte Hanks Chief Strategist Delves Into Human Behavior

Harte Hanks named Gretchen Ramsey senior vice president and the agency’s first chief strategy officer in July after she came on board from Omnicom...

3 Big B2B Content Marketing Mistakes—And What You Should Do Instead

Data centers are not sexy. The same goes for cloud computing, DevOps, and virtualization. But these topics are some of the core parts of...

The Complete Beginner’s Guide To Advertising On LinkedIn

LinkedIn has become a premium location for advertising, particularly if you’re looking to sell a B2B or SaaS product. The platform has more than...

Top 5 Takeways From Opticon20

This year’s Opticon20 is in the books! Over 2,600 people joined us virtually across North America and Europe. Opticon20 was focused on the science...

Best Field Service Management Software

As a field service provider, daily operations are hectic to say the least. But an excellent field service team functions like a well-oiled machine...

Smbs Looking At Digital Marketing Options More Seriously Since Pandemic

NEW DELHI: More and more businesses, especially small companies are looking to have online presence and take up digital marketing after the corona virus...

Agency Staff Outperform In-House Staff In Digital Skills, Study Shows

Agency marketers were ahead in all 12 areas examined in test of 9,000 marketing professionals...

Tiktok Partners Shopify For Social Commerce

Shopify merchants will now have access to TikTok's user base in the US, with Europe and Southeast Asia planned for early 2021...

 Essential Skills of Digital Marketing

The days we used to walk into a store and buy things we need are long gone. More customers are buying their products and...

Running A Successful Restaurant In Your Community

Food is one of the basic essential things of life, which many people do not joke with as it gives strength and helps develop...

Online Ad Market Faces Investigation Over Competition Concerns

The Cairncross Review into the future of the UK news industry has called on the Competition and Markets Authority to investigate the efficiency of...

New KPIs Required To Unlock The True Value Of Content Marketing...

Content campaigns have become an increasingly important part of the marketing mix over the last few years as brands strive to reach cynical, media...

Top Branding Agencies In Berlin With Great Portfolios

If you want your brand or product to stand out from the crowd, do not hesitate to ask for support from a branding agency...

Reflect Digital Joins Free Partners To Provide Marketing Services For The...

Reflect Digital, part of the Lab Group of agencies, has announced it is partnering with the London-based brand and communications agency, Free Partners (Free)...

How To Market Travel In A Post-COVID-19 Marketplace

Travel and tourism have been hit harder than just about any other sector by the coronavirus pandemic, which means it will need to market...

How Covid-19 Has Propelled Brands Into The Era Of ‘Talent Marketing’

Coronavirus has slowed down the pace of the world but it has accelerated the growth of our social media habits to the point some...

Westwin Offers Response Strategies For Post-COVID-19 Business Challenges

Westwin, a leading tech-driven cross-border marketing company, was invited to join a webinar recently to share insights about consumer behaviors in the post-COVID-19 world...

How In-Store Media Can Help You To Engage Shoppers In The...

The COVID 19 global pandemic has drastically altered not only consumer behaviour, but also the wider retail landscape. While retail overall is facing a...

HR-Tech Startup, iXceed Forays Into Digital Marketing Services

HR-Tech startup, iXceed, on Thursday said it is now expanding its portfolio services by offering digital marketing in tandem with the clients’ demands. Digital...
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