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With An Eye On CTV (And Google), Ad Tech Firms Rubicon...

In the latest ad tech merger, Rubicon Project and Telaria have agreed to combine, the firms announced Thursday. In a stock-for-stock deal, the companies plan...

Noida On CAA Alert, Social Media Posts Being Monitored

The police and administration in Noida and Greater Noida remained on alert on Friday, a day after intense protests unfolded in several parts of...

The Instagram Decade: #Hashtag Holidays And Other Travel Trends

Travelling by rail, staying at an Airbnb, trying a wellness retreat … whatever you did it was most likely captured on your phone. We...

How a Complete Influencer Content Strategy Can Drive Performance

Putting the proper resources behind a multilevel, multiplatform influencer campaign can yield impressive results. Here’s how...

Instagram Ai Tool To Flag Offensive, Bullying Captions. But What About...

What defined your year? Between Spotify Wrapped, Instagram’s Top Nine, Snapchat’s Year End Story and Facebook’s Year in Review, we are presented with many...

Gartner: Four In Five Marketers Will Abandon Personalisation Projects By 2025

Are your personalised marketing efforts going to waste? Campaigns not hitting the spot? If so, you’re not alone – and according to the latest...

Coca-Cola Encourages Thai Millennials To Have More Meals With Friends And...

Coca-Cola has launched a campaign in Thailand to encourage millennials to sit down with their friends and family during mealtimes...

New Alphabet CEO Sundar Pichai Gets A Salary Bump And At...

Sundar Pichai will make $2 million in salary and up to several hundred million dollars in stock grants in his new position at CEO...

Snapchat Tests New Image Recognition-Triggered Ads With Popular Brand Logos

It's taken a while, but Snapchat is now moving forward with its new 'Snapchat Scan' ad option, which will enable users to 'scan' a...

Adtech In 2020

2019 has been a turbulent year in adtech: At the time of writing Facebook is staring down four separate antitrust investigations, Apple is polishing...

Best Digital Marketing Agency Ad Campaigns For Your Inspiration

Gone are the days of advertising in newspapers and magazines. Businesses have now moved their campaigns to the online world, and why wouldn’t they?...

Creative Works: The 20 Most Viewed Ads Of 2019

Thousands of ads are uploaded to The Drum's Creative Works platform each year, a sign of the immense amount of competition brands now face...

It’s All Coming Back To Us Now With Instagram Shopping Featuring...

Instagram Shopping just recreated Celine Dion’s 1996 classic, “It’s All Coming Back to Me Now” as a video...

Marketers Warn They Could Be ‘Priced Out’ Of Facebook Advertising

The growing cost of advertising on Facebook has become a concern, marketers have reported, with cost per mille almost doubling on the platform...

Somany Ceramics Plans To Create A Distinct Identity, Strengthen Roots Of...

Minal Somany on how she plans to strengthen the roots of brand Somany...

How To Interpret And Use Clickmaps To Improve Your Website’s UX

Website clickmaps can offer all kinds of valuable information about your website and the people visiting it. Among other things...

Optimize For Speed With Performance Edge

Performance Edge for Optimizely Web is now generally available. This is a giant leap forward in experiment performance. The new product makes experiments run faster by...

4 Lessons We Learned In 2019 (And How Marketers Can Apply...

Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause. Now’s the time to reflect on...

5 Stock Photo Sites That Will Make Your Content More Inclusive...

ome stock photos are bad. Some stock photos are good. Most are bland, by design. But there’s also a weird subsection of stock imagery...

Facebook Will Run Its First Super Bowl Ad

Facebook has revealed that it is set to run its first Super Bowl ad. The 60-second ad, planned for Super Bowl LIV, will be...

Ask A Content Strategist: When Should I Use Gated Content?

After a hiatus, Ask a Content Strategist is back by semi-popular demand. I’m like Season 8 of Scrubs! You’re not overly excited, but you’re...

How Brands Are Injecting Creativity Into Digital

Digital channels are often looked upon as a world of metrics and short-term thinking, but there are opportunities for brands to be creative if...

Rand At Its Best Level In Four Months, But Real Risks...

The rand on Wednesday broke below R14.30/$, translating to its strongest performance in four months, according to analysts...

What Is Context Marketing?

From televisions to mobile phones, from advertising billboards to signs on city buses, it’s nearly impossible to avoid the advertising and marketing content all...

Facebook Rolls Out Updates To Its App Dashboard, Giving Developers More...

Facebook on Tuesday announced new tools in the App Dashboard to help streamline the app review process for developers. The updates will enable app developers...

How High Quality Data Can Either Be The Holy Grail Or...

Marketers today are navigating in an era of ongoing technological disruption. Digital transformation and the influx of smart technologies have evolved customer expectations and...

Trai Defers Zero IUC For A Year To January 2021

Vodafone Idea and Bharti Airtel urged TRAI to defer zero-IUC regime as they are net revenue earners; Reliance Jio, a net payer, opposed any...

Tesco V Carlsberg: Vote For The Best Marketing Campaign Of 2019

Just Tesco and Carlsberg remain in the battle to be crowned the best marketing campaign of 2019. From a shortlist of 16, we’re down...

Banks Hire Scores Of Oversight Agencies To Keep Tabs On End-Use...

On the tepid credit growth, Kumar said he expects some pick up during the second half...

Inheritance Tax: Number Of People Repaid IHT Due To Falling House...

INHERITANCE TAX may be required to be paid on the value of an estate above a threshold when the owner of the estate dies...
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